If the phrase "how to make money" caught your attention, and you clicked through right away, you're going to enjoy this.
I want to share a few ideas on making money on social media.
Not only would you discover monetization methods, but you'd also get a perspective on social media impact.
Who is a social media influencer?
A social media influencer is a social media celebrity who has followers, impact, and the power to influence the audience.
An influencer can build or change the opinions of the audience, which becomes his/her superpower on social media.
If you're wondering you aren't a social media influencer, should you still read this?
The answer is "yes" because sooner or later, you'd need to know all these things.
Are you still confused?
Let me elaborate on this.
I want you to answer these questions:- Are you making videos on YouTube?
- Do you have a Facebook page?
- Are you interested in Tiktok?
- Do you interact on Linkedin?
- Are you active on Twitter?
So if one of the answers was "yes", then you're all set.
Meaning you must know about influencer marketing, especially how to make money as a social media influencer.
Influencer marketing is on the rise for the past few years.
Therefore, the number one medium for channeling influence is social media.
You must be excited to know how you can get your hands on the money-making methods on social media.
Let's dive deep and find out.
1: Monetize videos on Facebook
Have you ever heard of Facebook monetization? Facebook offers video creators a money making opportunity on the pages. You have to have at least one thousand fans before you could apply for monetization. Moreover, you can go through the details to find out how you can check the eligibility of your Facebook videos for monetization.
If you haven't thought about uploading your original video content on Facebook, then you're missing out on a lot of opportunities.
If you want to be a social media influencer, but haven't done videos on social media before, then it's time to get started with it. You'd hardly see any social media influencer who doesn't upload videos on social media.
Platforms evolve overtime and norms change every few years - you must know how to adapt along the way. When it comes to money-making on the internet, Facebook is among the platforms that pay content creators through content monetization.
However, there are a few things that you must understand as a social media influencer:
Upload Videos Natively on Facebook
It may seem difficult to go through all the trouble of uploading videos on Facebook, but it's worth it. Most people simply upload on YouTube and paste the URL everywhere on social media - it doesn't do justice to your video content.
Facebook values natively uploaded content because it showcases the creators authenticity and seriousness toward the platform.
Retain Fans on the Platform
The next thing you might want to consider is trying to retain people on the platform. If you're continuously trying to share links that are driving people off the platform, then Facebook may automatically start noticing this behavior, and you could end up decreasing your reach.
Engage the Audience through Your Content
Engagement is the key to social media growth and reach. To engage the audience, you must create relevant and interesting content that entices the audience to react or respond to it. The more the audience engages with the content, the higher the reach of your social media profiles.
So these were a few important points to consider while utilizing Facebook video.
As far as video monetization on Facebook is concerned, there is something you should know:
The key element which you need to comprehend is that"money" isn't essentially the purpose of your video. If you keep persisting on the money part of the equation, you might lose interest in the content-making, which would be disastrous for your social media marketing campaign.
Secondly, you must know that the Facebook page is required to monetize your videos. Videos that are being uploaded through profiles aren't monetization. So make sure that if you want to cash in on your videos via Facebook, then upload them on your Facebook page rather than a profile.
Moreover you can always share your videos through your profile if you want to share them with your friends. The more they get shared, the better.
Here's how you can start monetizing your videos on Facebook:
Go to "creator studio" from the "publishing tools" section to get started.
Now, you can put out original, high quality videos and make money with Facebook.
2: Distribute your Content Properly
No matter how informative and innovative your content is, if no one actually sees it, all of your efforts will be useless. This is just one of the reasons why you should know how and where to distribute your content properly. Here are some tips to help you out during this process:
Stick to one theme per social media channel: Each social media channel is commonly used for a specific reason. Instagram can be used to market products and services through pictures, while Twitter, in 280 characters, is usually composed of text bursts. You can use different social media channels for different social media channels for different content, but make sure that you the time to update all of these channels regularly.
Using different social media channels that will only go stale can adversely affect your name as a social media influencer and decrease the likelihood of securing inflluencer marketing campaigns in the future.
Customize your message: Although you're posting the same basic content in different social media channels, it's best if you exert time consuming each piece of content. You want your target audience to feel that they're actually appreciated and valued, and aren't being bombarded with spam messages having fake news and myths.
Targeting your audience without spamming and irritating them results in the true value of influencer marketing and its benefits.
Optimize your posts for mobile: If you want to succeed as a social media influencer, you should always consider that not everyone will use a desktop computer when they're browsing the web. Because of the advent of technology, a lot of people are now surfing the internet through handheld devices such as smartphones and tablets. For you to reach out to all of your target audience, make sure that all of your content is still accessible regardless of the device used.
3. Produce high quality content for brands
Content is king when it comes to social media marketing. Gone are the days when businesses will only market their products and services to their target audience; today, they need to publish content that can help their lives will improve once they patronize a brands offerings. If you think you're passionate enough to produce different content for a specific niche, invest in high quality content. Once you're able to gain a strong online following, brands and businesses will soon reach out to you so you'll write articles, make videos or vlogs to represent them.
4. Join the YouTube partner program
YouTube Partner Program is a widely popular online money making tool for video creators, brands, celebs, and influencers. YouTube Partner Program(YPP) enables youtubers to earn a living by doing what they love on the giant video platform.
It opens up the opportunity for social media influencers to make money with their videos. Since they have attention so they don't necessarily have to struggle much to be able to wait for such opportunities.
If you're just starting out, you may have to reach a specific threshold to get approved in YouTube Partner Program. As of now, you must have gotten at least 1000 subscribers and 4000 watch hours in the last 12 months to be able to get approved in the YouTube partner program.
Quality matters on YouTube
What I mean by "quality matters on YouTube" is that this platform has an abundance when it comes to content so it's difficult to break through and build an audience. What you need to do is stand out from the crowd to win. So quality content would make a difference in such a situation.
You can't succeed without consistency
Consistency is the key to success on YouTube. What happens is that sometimes it doesn't work out for some creators and they quit YouTube. On the other hand, some creators experiment with their content and even come up with new ideas or channels and succeed eventually. So if you're being consistent on the platform, you'll get through.
The appeal works on YouTube
'The appeal works on YouTube" means that you have to make your content attractive to get the attention of the audience. There are several ways to do that, for example, choose an attractive title, create catchy thumbnails, and pick popular topics in your niche to talk about. All these techniques help you stand out and get your voice heard on that platform.
If you've developed a social media following on other platforms such as twitter, Instagram, Facebook, LinkedIn or Tiktok, try bringing them to YouTube by naturally injecting your YouTube channel into your content on other platforms.
It's not just about making money as a social media influencer; YouTube must be an important platform for any social media influencer. in case you haven't started producing videos on social media, it's time to get started with it.
5. Find social media sponsorship
The opportunity to make money for social media influencers are plenty much unlimited. When you have the attention and audience, you can dominate almost every social media platform.
One of the ways for social media influencers to make money is to get their hands on sponsorship opportunities.
There are many platforms out there that connect social media influencers to the brands and provide the facility to strike sponsorship deals.
Before we dig deeper into this, you must know what it takes to get social media sponsorship:
An in-depth connection with your followers
It's essential to have a deep connection with your followers, especially if you want to be a social media influencer. This type of connection is built on trust and loyalty. Thus, delivering value to the audience without any expectation provides a foundation for this connection. So don't shy away from being the bigger person and provide as much value as possible to the audience. That's how it works.
An Engaging audience on Social platforms
One of the key requirements to succeed in influencer marketing is an engaged audience. If your followers don't respond to you, then you lose all the leverage of being a social media influencer. Therefore, it only becomes possible if you have an in-depth relationship with your followers. So you'll be better off if you come up with a plan to engage the audience. You'll read about content strategy later on, which would help clarify the picture.
Presence on multiple social media platforms
When an influencer dominates on multiple social media platform, meaning the person has a sizeable audience on more than one platform, it becomes a huge advantage for the influencer. The reason is that it adds authenticity to the profile. It shows that people are genuinely following this person and want to stay connected with him on multiple platforms. Brands like to work with influencers that have the power to engage, attract, and convert the audience.
A content strategy to help the audience
To build influence, social media experts and influencers create content that helps their audience. What matters is the content strategy that drives the content in the right direction. If your content is pointless or doesn't make any sense, then it would be effective from the marketing and engagement point of view.
Awareness of the influencer marketing platforms
Last but not least is the awareness of influencer marketing platforms. Meaning, you must know the right influencer marketing platforms to get started with them. Go through their websites and see where you fit in.
So sponsorship deals could be a viable option for making money on social media.
All you need is to have some following and influence on social media. If you're wondering you don't have millions of followers so there is no chance for you to dominate this space, then you're wrong.
A lot of instagrammers with at least five thousand followers get accepted at many influencer marketing platforms. It's true that such influencer marketing platforms have criteria to accept the influencer into their program, and the followers, is one of the factors.
But, it shouldn't stop you from making money on social media.
If you have five thousand followers on Instagram or ten thousand likes on Facebook, you can attract so many relevant brands and work out sponsorship deals with them.In today's social media world, the opportunities are overwhelmingly enough to focus on the right ones.
It’s time to take action
So I shared five ways to make money as a social media influencer.
If you’re someone who has Instagram or YouTube following, but you haven’t thought about being a social media influencer, then take action now.
Now, you know that there are opportunities out there that you can cash in on right away.
You can get paid for videos, articles, and even podcasts.
What you shouldn’t forget is that things may not happen very quickly; all it requires is how you sustain and stay persistent.
A lot of people quit just because they don’t see any return on investment (of their time and energy) in a month or so.
It doesn’t work that way; people spend years and years and then suddenly things turn upside down.
When you keep going forward, you evolve along the way and learn things you might not be able to learn otherwise.
So, let me know what you’re going to do about social media.
I’m interested in your thoughts and ideas.